Diamond 101

Diamonds are renowned for their unrivaled beauty and remarkable strength, but a large part of what determines the value of a diamond is its rarity.

The price of any particular diamond is appraised using four key qualities of the gem; the size, color, clarity and cut. Taking a moment to learn some details about these factors will help you make a better decision when choosing the perfect diamond for your engagement ring.

If you have a budget in mind, our friendly diamond experts are available to guide you, sharing examples of GIA and EGL certified diamonds so you can see in person how each of the four factors affects the appearance and brilliance of a diamond, helping you find the perfect gem.

Should you have any questions, please don't hesitate to give us a call at 866-676-9676.

Learn the basics about diamonds

When it comes to buying a diamond, learning about the 4 C's is an essential first step to finding the perfect gem.


Learn how your diamond’s shape and cut can affect its brilliance.

About Diamond Cut


Diamonds are come in a many beautiful colors. Find out how it can affect the price.

About Diamond Color


Nearly all diamonds have various natural marks. Learn how a diamond’s clarity is graded.

About Diamond Clarity

Carat Weight

Simply the weight of the stone itself, without the setting. Not all diamonds have the same price for the same weight.

About Diamond Carat Weight