Last Updated: October 8, 2026
1. INTRODUCTION
Mark Broumand Inc. (“Mark Broumand,” “we,” “us,” or “our”) respects your privacy and values your trust. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit www.markbroumand.com (the “Site”), visit or contact our showroom, communicate with us, or buy our products and services (together, the “Services”). It also explains the choices and rights you have.
This Privacy Policy does not apply to other companies’ websites or apps, even when you reach them through a link on our Site.
2. INFORMATION WE COLLECT
Information you give us
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Contact information: name, email address, phone number, and postal address, for example when you place an order, book an appointment, request a custom design or financing, sign up for emails or text messages, or contact us.
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Account information: login details, saved items, wish lists, order history, and preferences such as ring size.
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Order and payment information: the items you buy, billing and shipping addresses, and payment details. Online card payments are processed by Shopify and its payment partners.
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Details of your requests: information you share about a custom design, a diamond upgrade, a piece you would like to sell, a repair, or a financing request, which may include a description of jewelry you own.
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Identification: when the law requires it, for example when we buy jewelry from you, a government-issued ID and, where the law requires, a thumbprint.
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Communications: emails, text messages, chat messages, and phone calls with us.
Information collected automatically
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Device and connection information: IP address, browser type, operating system, device type, language, and approximate location based on your IP address.
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Usage information: pages you view, links you click, searches, products you look at or add to your cart, the website that sent you to our Site, and the date and time of your visit.
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Cookies and similar technologies: see section 5.
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Showroom security video: if you visit our showroom, security cameras may record video.
Information from others
We may receive information from Shopify and Shop Pay, payment and financing partners, shipping carriers, advertising and social media partners (for example, when you respond to one of our ads), and people who refer you to us.
3. HOW WE USE YOUR INFORMATION
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To provide our Services: process and deliver orders, handle payments, returns, repairs, and warranty service, schedule appointments, and create custom designs.
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To communicate with you: answer questions and requests, and send order updates, appointment confirmations, and shipping notifications.
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To market to you: send promotional emails, text messages, or calls when you have signed up for them or the law otherwise allows, and show you our ads on other websites and apps when you allow advertising cookies (see section 5).
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To understand and improve our Site and Services: analyze how visitors use the Site, fix problems, and improve design and content.
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For security and fraud prevention: protect our business, our customers, our showroom, and our systems.
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To meet legal obligations: tax, accounting, record keeping, and consumer protection requirements, and to enforce our rights.
We may also de-identify or aggregate information so that it can no longer reasonably identify you, and use it for any lawful purpose. We keep de-identified information in that form and do not try to re-identify it.
4. COMMUNICATIONS
(a) Marketing messages
If you sign up for marketing emails or text messages, or give us your email address and ask to hear from us, we may send you promotional messages about our products, collections, and events. Agreeing to marketing messages is not a condition of purchase. Message and data rates may apply to text messages. You can opt out at any time:
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Emails: click the “unsubscribe” link in any marketing email.
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Text messages: reply STOP to any message.
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Phone calls: ask us to add you to our internal “Do Not Call” list.
We keep records of your consent and of any opt-out.
(b) Service messages
We may contact you about your orders, repairs, custom designs, or appointments. These messages are part of providing our Services and are not marketing.
(c) Calls, chats, and emails
When you contact us by phone, chat, or email, we may keep recordings, transcripts, or copies for quality, training, and record keeping, and to resolve disputes.
5. COOKIES, PIXELS, AND YOUR CHOICES
We use cookies, pixels, tags, and similar technologies (together, “cookies”). Some help run the Site. Others help us understand how the Site is used or show you our ads on other websites and apps. Our cookie banner lets you choose.
Always on
These services load for every visitor, whatever you choose in the cookie banner:
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Shopify, which hosts our store, shopping cart, and checkout, and runs Shop Pay (see “Shopify and Shop Pay” below).
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Consentmo, which runs our cookie banner and privacy request pages, records your choices, and counts how visitors use the banner.
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accessiBe, our accessibility tool.
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Searchanise, which powers our site search.
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Growave, which powers wish lists and related features.
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Google Hosted Libraries and the Microsoft Ajax Content Delivery Network, which deliver standard website code that these tools use. They receive your IP address when your browser downloads that code.
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Salesmate, only when you open our chat: it runs the chat window and stores your messages for us. It loads when you click a chat link, whatever you chose in the cookie banner.
Optional (analytics and advertising)
These services load only after you allow them through the cookie banner, as described in “How the cookie banner works” below. They do not load after you press “Reject” or while your browser sends Global Privacy Control:
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Analytics: Google Analytics, Ahrefs Web Analytics, and Searchanise’s search statistics (the searches you make and the results you click), which help us understand how visitors use the Site.
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Advertising: Google (including Google Ads), Meta (Facebook and Instagram), TikTok, Pinterest, and The Trade Desk, together with the advertising technology companies they work with, including data companies that match browsers and devices across websites (such as LinkedIn, Yahoo, and LiveRamp). They measure our ads and show you ads on other websites and apps.
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Marketing and customer tools: Omnisend (email and text marketing and sign-up forms); CallRail (call tracking, which may show you a different phone number so we can tell which ad or page led to your call); and Salesmate (our customer relationship system, which may collect the pages you visit and searches you make on the Site and connect them to your inquiries with us). These tools may also use their own service providers, for example to monitor errors in their software.
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Embedded content: social media posts from Instagram (including through Instansive and LightWidget) and videos from YouTube, whose providers may set their own cookies. If you have not allowed these cookies, a YouTube video loads only if you press its “Play video” button. It then plays in YouTube’s privacy-enhanced mode, which does not set YouTube cookies but does connect your browser to Google.
How the cookie banner works
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In the United States: the banner appears when you first visit. If you keep using the Site after it appears, for example by scrolling, clicking on the page, or moving to another page, we treat that as agreement to analytics and advertising cookies. You can press “Reject” or choose “Preferences” in the banner instead. Reading our privacy pages does not count as agreement.
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Outside the United States, including the European Economic Area, the United Kingdom, Switzerland, and Canada: optional cookies load only if you press “Accept” or turn them on in “Preferences.”
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Changing your choice: use the “Cookie Preferences” link at the bottom of every page at any time.
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Global Privacy Control (GPC): if your browser sends the GPC signal, we treat it as a request to opt out of the sale or sharing of your personal information, and the optional analytics and advertising services described above do not load.
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Do Not Track: our Site does not respond to the older “Do Not Track” browser setting, because there is no common standard for it. It does honor GPC.
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Your browser: you can also block or delete cookies in your browser settings. Some parts of the Site may not work without them.
Shopify and Shop Pay
Our online store runs on Shopify, and we offer Shop Pay, Shopify’s express checkout, including Shop Pay Installments. Shopify recognizes visitors who have a Shop account so it can offer faster sign-in and checkout, even before they sign in or check out. To do this, your browser connects to Shopify’s Shop service (shop.app) while you browse our Site, which gives Shopify technical information such as your IP address, browser type, and the page you are viewing. This Shopify feature is part of Shop Pay and is not turned off by our cookie banner, by pressing “Reject,” or by Global Privacy Control. Shopify handles this information under its own Privacy Policy.
6. HOW WE SHARE YOUR INFORMATION
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Service providers: companies that help us run our business, such as Shopify (store hosting, checkout, and payments), payment processors, shipping carriers, email and text message providers, form providers, call tracking, chat, and customer relationship providers, search and accessibility providers, and IT and security providers. We allow them to use personal information only to provide services to us. Shopify also runs its own Shop service under its own privacy policy (see “Shopify and Shop Pay” in section 5).
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Advertising and analytics partners: when you allow optional cookies, the partners named in section 5 receive information about your device and your activity on the Site, such as your IP address, cookie IDs, pages viewed, and items you add to your cart or buy. If you have given us your email address or phone number, some partners, such as Meta, may also receive a coded (hashed) copy of it to match you with their users. Some partners may also receive this information directly from Shopify’s systems. These partners may combine it with information from other websites and apps and use it for their own purposes, such as building advertising profiles, under their own privacy policies.
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Financing partners: if you request financing or use Shop Pay Installments, we share the information needed to review and provide the financing with the financing provider. Shop Pay Installments are provided by Affirm.
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Legal and safety: when required by law, subpoena, or government request, or when needed to protect the rights, property, or safety of us, our customers, or others, including to prevent fraud.
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Business transfers: in a merger, acquisition, financing, or sale of all or part of our business, personal information may be transferred to the buyer or successor.
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With your consent: when you ask us to or agree that we may share your information.
7. “SALE” AND “SHARING” UNDER U.S. STATE PRIVACY LAWS
We do not sell personal information for money. However, when you allow advertising cookies, the advertising partners described above receive identifiers (such as your IP address, cookie IDs, and, if you have given us your email address or phone number, a coded (hashed) copy of it) and information about your activity on our Site. Under the laws of California and some other states, this may count as a “sale” of personal information, as “sharing” it, or as processing it for “targeted advertising.” We do this to show you our ads on other websites and apps and to measure how well our ads work.
You can opt out at any time:
We do not knowingly sell or share the personal information of consumers under 16 years of age.
8. YOUR PRIVACY RIGHTS
Depending on where you live, you may have the right to:
- Know what personal information we have collected about you and how we use and share it, and get a copy of it;
- Correct inaccurate personal information;
- Delete personal information we collected from you;
- Opt out of the sale or sharing of your personal information and of targeted advertising (see section 7);
- Withdraw your consent where we rely on it; and
- Not be treated differently for using these rights.
Residents of California and many other U.S. states have some or all of these rights under their state laws. Residents of the European Economic Area, the United Kingdom, Canada, and some other countries have similar rights (see also section 12).
How to make a request: use our Privacy Requests page (U.S. residents can go directly to U.S. Privacy Requests), email privacy@markbroumand.com, or call (866) 676-9676. Before we act on a request to know, correct, or delete, we verify it, for example by asking you to confirm it from the email address we have for you. We do not verify requests to opt out of the sale or sharing of your personal information, and we ask only for what we need to carry them out. You may use an authorized agent. For a request to know, correct, or delete, we may ask the agent for your signed permission and ask you to confirm your identity with us. For a request to opt out, we may ask the agent only for your signed permission. We will respond within the time the law requires.
Appeals: if we deny your request and your state gives you the right to appeal, email privacy@markbroumand.com with “Privacy Appeal” in the subject line.
We may keep some information when the law allows or requires it, for example to complete a transaction, honor a warranty, prevent fraud, or meet tax and accounting rules.
Nevada residents: we do not sell covered information as Nevada law defines it, but you may still submit an opt-out request to privacy@markbroumand.com.
California “Shine the Light”: California residents may ask whether we disclosed personal information to third parties for their own direct marketing purposes in the prior calendar year by emailing privacy@markbroumand.com.
9. CALIFORNIA NOTICE
In the past 12 months, we have collected the following categories of personal information, from the sources described in section 2, for the purposes described in sections 3 and 5:
| Category |
Examples |
Disclosed for business purposes to |
Sold or shared with |
| Identifiers |
Name, email address, phone number, postal address, IP address, cookie IDs, account name |
Service providers, and Shopify for its Shop service (see section 5) |
Advertising partners (IP address, cookie IDs, and coded (hashed) contact details such as email address and phone number; see sections 5 and 7) |
| Customer records |
Name, address, phone number, payment details |
Service providers, payment and financing partners |
Advertising partners (coded (hashed) email address or phone number only; see sections 5 and 7) |
| Commercial information |
Products viewed, added to cart, or bought; order history |
Service providers |
Advertising partners (see sections 5 and 7) |
| Internet or other electronic activity |
Pages viewed, searches, links clicked, interactions with the Site |
Service providers, and Shopify for its Shop service (see section 5) |
Advertising partners (see sections 5 and 7) |
| Approximate location |
City or region based on IP address |
Service providers |
Advertising partners (see sections 5 and 7) |
| Audio, electronic, and visual information |
Call recordings, chat transcripts, emails, and security camera video in our showroom |
Service providers |
Not sold or shared |
| Inferences |
Style and product preferences, such as ring size |
Service providers |
Not sold or shared |
| Sensitive personal information |
Account login, and government ID and a thumbprint when the law requires them |
Service providers |
Not sold or shared |
We use sensitive personal information only for purposes the law allows, such as providing our Services and security, and not to infer characteristics about you.
We keep each category of personal information for the periods described in section 10. To opt out of the sale or sharing of your personal information, press “Reject” in the cookie banner or use our Do Not Sell or Share My Personal Information form.
10. DATA RETENTION
We keep personal information only as long as we need it for the purposes in this Privacy Policy, and then delete it or de-identify it. To decide how long, we consider why we collected it, whether we need it to provide our Services or honor a warranty, and how long the law requires us to keep it. For example, we keep order and payment records as long as tax and accounting laws require, warranty and service records for as long as the warranty or service applies, account information while your account is open, and marketing contact information until you unsubscribe or ask us to delete it. We keep call recordings, chat transcripts, and emails as long as we need them to answer you and to resolve any question about your order, repair, or custom design. We keep copies of government ID and thumbprints only as long as the law that required them says. We keep showroom security video only as long as we need it for security and to look into incidents. Information about how you use the Site is kept under the retention settings of the tool that collected it, and in our own records no longer than we need it for the purposes in section 3. We keep records of your consent, opt-outs, and privacy requests for at least 24 months, as California law requires. Cookies stay in your browser until they expire or you delete them.
11. DATA SECURITY
We use commercially reasonable physical, technical, and administrative measures to protect your information from unauthorized access, disclosure, alteration, or destruction. No system is completely secure, and we cannot guarantee absolute security.
12. INTERNATIONAL VISITORS
Mark Broumand Inc. is based in Los Angeles, California, and our clients are global. If you use our Site or buy from us from outside the United States, your information will be transferred to and processed in the United States and other countries where our service providers operate, where privacy laws may differ from those of your home country.
If you are in the European Economic Area, the United Kingdom, or Switzerland, we process your personal information to perform our contract with you (for example, to fulfill your order), for our legitimate interests (such as running and securing our business), to meet legal obligations, and with your consent (for optional cookies and, where required, marketing messages). You may withdraw consent at any time. You also have the right to ask us to restrict how we use your personal information and to receive it in a portable format. You have the right to object to our use of your personal information based on our legitimate interests, and you can object to direct marketing at any time, in which case we will stop. You may also complain to your local data protection authority.
13. CHILDREN’S PRIVACY
Our Site and Services are intended for adults. We do not knowingly collect personal information from anyone under the age of 18. If we learn that we have collected such information, we will delete it.
14. OTHER WEBSITES
Our Site links to other websites and services, such as social media pages and the Calendly website our appointment page uses to book appointments. Their own privacy policies apply when you use them.
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. When we do, we will post the new version here and change the “Last Updated” date above. If the changes are significant, we may also notify you in other ways.
16. CONTACT US
For questions about this Privacy Policy or our privacy practices, or to make a privacy request, please contact:
Mark Broumand Inc.
628 1/2 S. Hill Street, Los Angeles, California 90014
Email: privacy@markbroumand.com
Phone: (866) 676-9676 or (213) 488-0073